📣 Today's Marketing Beats!

STRATEGY BEAT

Rule of 7. One impression isn’t enough. Too many brands hope for a sale after a single touchpoint. But studies show that people need to connect with you at least seven times for them to remember who you are. That’s why good marketers plan entire sales experiences — not just the first post. Because brand trust isn’t built in a moment. It’s built with an experience.

A.I.

Claude AI can now search and reference users' Gmail as part of its new Google Workspace integration for paid subscribers. TechCrunch

SOCIAL

Meta opens Instagram Threads (with its 320 million monthly active users) to global advertisers, expanding beyond initial ad testing in the U.S. and Japan. TechCrunch

CREATIVE

Instagram launched Edits, a global video creation app that allows creators to edit content on their phones with features like frame-accurate editing, AI tools, and insights, positioning Meta to compete directly with TikTok's CapCut. AdWeek

MEDIA & DISTRIBUTION

OpenAI expressed interest in potentially purchasing Google's Chrome browser as part of antitrust remedies and plans to distribute ChatGPT more widely against competitive barriers from Google. Ars Technica

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