📣 Today's Marketing Beats!

STRATEGY BEAT

Don’t sell - Invite. Amateur brands shout “Check out our sale!” like they’re talking to a crowd. But great marketers speak to individuals desire to be special. They say “You’re invited to our once-a-year ____." It’s not just about what you offer — it’s how you make people feel. And everyone wants to feel like the guest of honor.

A.I.

Mark Zuckerberg announced that Meta plans to fully automate the advertising process using AI, allowing businesses to simply set objectives and funding while Meta handles all aspects of ad creation, targeting, and optimization. The Verge

SOCIAL

To boost teen safety, Meta's AI now hunts for fake adult profiles from minors on Instagram, auto-enrolling them into safeguarded Teen Accounts while looping in parents with proactive alerts. TechCrunch

CREATIVE

Meet Bellboy: Hotels.com's stylish, sneaker-wearing bell mascot who blends humor and insider knowledge to guide a new generation of travelers, marking a strategic shift in the brand's global marketing approach. AdWeek

MEDIA & DISTRIBUTION

Netflix is exploring the addition of video podcasts to its platform, aiming to diversify content offerings and tap into the growing popularity of visual podcast formats. Tribune

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