📣 Today's Marketing Beats!

STRATEGY BEAT

People like people. Ads with people convert 62% higher than those without. Yet too many ads lead with features, logos, or lifeless visuals. Faces build trust. Stories create connection.And connection is what drives action.

A.I.

AI research company Tavus has released Hummingbird-0, a zero-shot lip sync model that can seamlessly match any voice to any video, solving one of the biggest problems by video editors. Marketers can now generate hyper-realistic personalized video content at scale, boosting engagement without costly reshoots. BusinessWire

SOCIAL

Bluesky plans to introduce a blue check verification feature, allowing designated "trusted verifiers" like The New York Times to authenticate users, marking a shift from its previous self-verification method. TechCrunch

CREATIVE

YouTube's 2025 Culture & Trends Report highlights that virtual creators are redefining online engagement, achieving billions of views and resonating with audiences seeking innovative digital experiences. YouTube

MEDIA & DISTRIBUTION

In a strategic move to enhance its podcast offerings, Patreon announced collaborations with Sony Music and Wondery, offering fans deeper engagement with their favorite shows. TechCrunch

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