📣 Today's Marketing Beats!

May 1, 2025

STRATEGY BEAT

Keep it simple. Most people don’t want details — they want clarity. Avoid complexity or assuming more information means more persuasion. Keep it short and relatable = memorable.

A.I.

Kling AI 2.0 introduces four major upgrades—temporal coherence, advanced color control, modular scene composition, and post-generation editing—that collectively redefine professional AI video workflows—something that marketing designers should check. Medium

SOCIAL

LinkedIn added new features (including the ability to invite followers of similar Pages) to Premium Company Pages, which is reported to create 80% quarterly growth and 10x more button clicks for subscribers of the service that costs $99 per month. Social Media Today

CREATIVE

With its most recent updates, Vertex AI empowers enterprises to transform simple text prompts into fully produced multimedia content, streamlining creative workflows across all major media formats. Google

MEDIA & DISTRIBUTION

In the midst of its antitrust trial, Google reveals that Gemini reached 350 million users as of March 20205. Ars Technica

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